How well does the general public and North America know the Seventh-day Adventist Church? What does the average person know of the Adventist mission and message? What are the general attitudes and opinions about the Adventist Church?
These questions are important to an evangelistic faith—especially a mission-driven, conservative Protestant denomination, with a history of less than 160 years and about one million members in the United States and Canada. Since 1970, each decade the Seventh-day Adventist Church in North America has commissioned polls of the general public. The surveys in 1970 and 1986 were conducted by Gallup International, and those in 1994 and 2003 by the Center for Creative Ministry.
Each of these studies is based on similar random samples of the general public and standard scientific polling methods, using the approved techniques of the public opinion survey profession. Comparable questions were asked in each survey in order to establish trends.
In the survey conducted in 2003, a random sample of 1,284 individuals were interviewed by telephone across the United States and Canada. All survey research is subject to sampling error. The results may differ from those that would be obtained if the entire population had been interviewed. The error factor in this study is about three percentage points, plus or minus. This is expected range within which the results of repeated sampling in the same time period might vary 95% of the time, assuming the same sampling procedure and interview process were used. This survey was conducted by the Center for Creative Ministry under contract with the North American Division Office of Information, Research and Strategic Planning, directed by Kermit Netteburg, assistant to the president of the NAD.
Please share this material in your board meetings, with your elders, and with your congregations. Use this report to prompt dialogue about what these data mean for YOUR church.
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