Trend Analysis Reports
Who Looks for Religion on the Web?
One in four American adults have searched on the Internet for information about religion. Almost all of them are already very religions people; 84% of those who access religion sites on the Web belong to a congregation as compared to less than two-thirds of the general public. The largest number are looking for resources for their devotional lives. A third of these religion consumers on the Web used e-mail to give advice or offer an opinion on a spiritual topic. One in five has sought advice from other believers via e-mail.
Trend Analysis Report (2003) - Source: Pew Internet and American Life Project