The Early Years: ADRA Annual Appeal
For decades, the traditional style of Ingathering (asking door-to-door for money to help in community service projects) was in decline. Adventist officials finally made the decision to change that system and give the new approach a new name and promotional campaign.
Our team was asked to come along-side denominational leaders and manage the promotional materials. This was a major undertaking with the production of millions of awareness pieces: brochures, videos, mailers, posters, donation envelopes, packaging & more.
This two-year transition stopped the precipitous decline in giving and made way for the highly regarded Hope For Humanity campaign this is effectively funding projects not only across North America but also around the world. We felt privileged to be part of this major initiative.
INNOVATIONewsletter, April 23, 2008, Center for Creative Ministry