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Outreach Newspaper Ads
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Seventh-day Adventist churches in the U.S. are less likely to use newspaper ads for outreach than are other religions. Sixty-nine per cent of congregations of all faiths report that they have used ads in local newspapers as a method of outreach during the last 12 months. Only 58% of Adventist local churches have done so.

Yet, Adventist pastors report considerable interest in this method of outreach. More than a third (36%) say their church members would be interested in trying this approach, while only 24% of congregations of all faiths gave the same response. This indicates that this is an area of outreach and evangelism that needs to be better developed in the Adventist denomination

Discussion Questions:

1. Did our congregation use newspaper ads or stories during the last 12 months to reach out to potential new members or to make our congregation better known in the community?

2-A. If so, how would we evaluate the results?

2-B. If not, is this something that we should explore as a possibility this year?

3. Should we develop a plan for outreach through newspaper ads this year? (If there is an interest, perhaps a small task force should be appointed to look at the alternatives and develop a specific, written plan for your board to consider.

Learn more about the Faith Communities Today (FACT) research.

Paul Richardson
Executive Director
Center for Creative Ministry

Creative Pastor e-Newsletter, June 7, 2007, Center for Creative Ministry