Trend Analysis Reports
Gen X Realities
A new report from the American Demographics Institute is entitled "Generation X: The Young Adult Market." It profiles for the generation born from 1965 through 1976 for advertising and product development managers in industry. Some interesting bits:This is the first generation in some time where the men outnumber the women. This may change as time goes on, because men tend to die younger than women.
Gen X is more interested in the arts than earlier generations. They are more likely than other generations today to take in plays, read poetry and fiction, go to jazz concerts, visit art museums and attend opera, ballet and modern dance performances.
Young adult males are losers in the current booming economy. Adjusted for inflation, the median income of men 25 to 34 years of age fell 14% between 1980 and 1997. Over the same period, the median income for women 25 to 34 years of age increased 30%, due largely to the increased numbers of women joining the work force.
Men under age 35 are much more likely than women of the same age to live with their parents. Most Gen X men do not leave home until they are about 25, while most of the women are gone by the time they are 20.
Trend Analysis Report (2000) - Source: Report from the American Demographics Institute entitled "Generation X: The Young Adult Market."