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Trend Analysis Reports
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Read commentary about current events, news and people, as they relate to spirituality and faith.

Annual Surveys to Track BB Generation Attitudes about Aging - The first of what will be yearly surveys of the Baby Boom generation has been released. Contrary to what you will read and hear in many places, the "forever young" generation...

Barna Report on Church Attendance and Spiritual Growth Activities - From his current surveys on discipleship, Evangelical researcher George Barna reports that about 20 million of America's 180 million adults both attend church and participate...

Christian Martyrs - Not Just Ancient History - Scholars have admitted in a respected academic journal that they are surprised by the magnitude of a new accounting of Christian who have suffered death for their faith during the 20 th century.

Class in America: The Majority are Working Class - It is an old term that you may not have heard recently, because it has become popular to ignore or deny the existence of social class in America, but 62% of the employed...

Commuter Time is Increasing and More Stressful - Nearly two-thirds of adults commute to work. Only 36% either work at home or live within a short walk of their job. The average commuter drove more than 300 miles last week just getting to work...

Covey on In-Effective Pastors - Well known for his bestseller, "Seven Habits of Highly Effective People," Stephen Covey recently focused specifically on why many pastors are so in-effective.

Emerging Culture Challenges - Culture wars between the traditional and modern world views have defined the mental landscape for centuries. At the dawn of the 21st Century a third world view is emerging...

Family Life More Important Than Work To Most Employees - Management's recognition of the importance of personal and family life is the single most important factor in the loyalty and dedication of most employees.

Fewer People Are Moving and That Impacts Evangelism - Research has shown for some time that people who have moved in the community recently are much more likely to be baptized as a result of Adventist evangelism-public or personal.

Gambling - A Growing Problem - Only three states still outlaw all types of gambling. Some 37 states operate lotteries, 28 allow casinos and 43 allow betting in conjunction with horse and dog races.

Gen X Realities - A new report from the American Demographics Institute is entitled "Generation X: The Young Adult Market." It profiles for the generation born from 1965 through 1976...

Hispanics Leaving Catholicism, But Not Becoming Protestants - During the 1990s percentage of Hispanics in the U.S. who identify themselves as Catholics dropped from 66% to 57% of the total ethnic group.

How Americans Spend Their Leisure Dollars - A total of $500 billion is spent on leisure time products and services each year. The largest share (36%) was spent on purchases of video, audio and computer equipment...

How Different Generations Use the Internet - Younger adults–those age 18 through 37 from the Baby Bust and Millennial generations–are more likely to visit Web sites with information about sports, jobs, housing and genealogy searches.

How Many People in North America Are Among the Disabled? - Disability Ministries may be more important than you think! According to a new U.S. Census estimate, 21% of Americans currently have a disability.

Is Your Ministry Ready for the Retirement Revolution? - The oldest Baby Boomers–those born in 1946–starting turning 57 during 2003. It is clearly time for many Boomers to begin retirement planning.

Marketing Cannot Rely on the Internet Alone - The real revolution in marketing is not E-commerce vs. traditional retail, but "mass customization" and the distribution of products as if they were services.

Marriage: A Troubled Institution - How much importance does the Adventist Church place on marriage? Is our pastoral ministry responding effectively to the ongoing deterioration of this major institution of society...

Most Americans Want Stronger Values, Less Materialism - Asked a similar question regarding the values of "most people," 58% (the largest percentage) select prosperity and wealth, 46% select friendship and 45% select family life.

Nonprofits Proliferate: What Does it Mean for the Church? - The number of nonprofit organizations recognized by the Federal government has doubled since the mid-1980s.

Pope-Bashing Goes Mainstream - Several recent books from major, secular publishers reveal negative things in the history of the leadership of the Roman Catholic Church.

Soft Economy Hardens Hearts for AIDS Crisis - Americans have little interest in helping children overseas orphaned by the AIDS pandemic, according to a national survey commissioned by World Vision...

Television Update and What it Means for Christian Ministry - In the average home in the U.S. and Canada no one watches any religious programming in a typical week. Religious TV is, literally, off the bottom of the chart of weekly TV consumption.

The Economic Boom of the 1990s Lifted All Boats - Local churches and nonprofit organizations that depend on donations for all or most of their income are beginning to feel the pinch and wish for the good old days of the past decade.

The Homeless - A Disappearing Issue - Not so long ago, the plight of the homeless was the one poverty issue that united Americans in compassionate action. Regardless of politics-in fact outside of political discussion...

The Next Generation and the Internet - The Internet already is a defining reality for the Millennial Generation, now 5 through 22 years of age. In a recent survey by Volchok Consulting, 98% of Sixth Graders...

The Politics of School Violence - Although the number of killings in America's public schools is at the lowest point since data was first collected many decades ago, politicians are using the highly-publicized events...

The Typical Protestant Pastor - Survey Profile - Only 5% of Protestant pastors in America are women. Almost all pastors are married. While 13% have been divorced almost all of these are remarried...

Trends Attitudes and Opinions - A collection of studies done since 1988 edited in a convenient format to make the information accessible and useful. The information in this book was generated from survey research, often informed by focus-group input.

Two Million Americans are now Behind Bars - One of every 147 people is now in one of America's prisons or jails. The total now approaches two million people. It was 1,860,520 inmates at the last official accounting...

Two Thirds of Americans, More Canadians Use Alcohol - Gallup Poll has regularly tracked the percentage of people who even occasionally use alcoholic beverages such as liquor, wine or beer over the last 25 years.

Web Works Best in Combination with Other Media - The Internet has been on the skids for a while after the initial boom in the use of this new medium, but nowadvertising on the Internet is growing again.

What are the Job Prospects of Young Adults? - Despite the fact that there are smaller numbers of young adults and they are-on the average-better educated than past generations at the same point in life...

What is Happening to the Middle Class in America? - The stock market boomed in the 1990s, but so did personal and family bankruptcy. The number of families filing for bankruptcy has increased by 400% since 1985.

Who Looks for Religion on the Web? - One in four American adults have searched on the Internet for information about religion. Almost all of them are already very religions people...

Why Denominations are Not Interested in Church Planting - No researcher of American religion has been around longer than Lyle Schaller. He recently wrote a journal article summing up evangelism in the 20th century...